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What is Inbound Marketing英文學習資料.pdf 33頁

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W Ib Mr? 5-M Ovrvw Whether you’re ready or not, marketing has already been r. People’s behaviors have changed. They’re tuning out traditional marketing tactics. The old marketing playbook is BROKEN. 86% 91% 44% 200M skip TV ads unsubscribe of direct mail is on the from email never opened Do Not Call list In order to attract customers, marketers have to provide them with something they will love. THIS IS WHERE inbound COMES IN. D Ib Mr is a holistic, data-driven approach to marketing that r individuals to your brand and vr them into lasting customers. W M Ib D?r? TRADITIONAL INBOUND vs. Cold Calling SEO Cold Emails (SPAM) Blogging Interruptive Ads Attraction Marketer - Centric Customer - Centric When you use inbound marketing, r . M Using inbound marketing can turn strangers into customers and promoters of your business. Ib Mr Ab C… Blogs Interactive Photos & Videos & Presentations Tools Infographics Podcasts & eBooks … C By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love. I’ M-C Mr Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. Kwr Sr B

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